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Mediacom Naming Rights Sponsor
The Rock Island Grand Prix and Mediacom Communications, the nation's fifth largest U.S. cable operator, have announced that the cable company will become the first naming rights sponsor for the world?s largest karting street race.
The race will now be the Xtreme Rock Island Grand Prix powered by Mediacom. The three-year deal which can be renewed includes a commitment from Mediacom for more than $55,000 worth of cable TV advertising in the Midwest.
Julie A. Smith, regional marketing analyst for Mediacom Communications Corporation, said the compan'?s emphasis is on small towns, families and speed make the Rock Island Grand Prix and kart racing a perfect partnership for the company which serves more than 1.3 million customers in 1,500 communities across 22 states, primarily in the Midwestern and southeastern United States.
Quote from Julie
"This partnership will not only help reinforce the high-speed service of Mediacom but exposure thousands of households in the Midwest to the speed and thrills of the Rock Island Grand Prix and kart racing in general," said Roger Ruthhart, president of the Rock Island Grand Prix. "The Grand Prix with its past-paced action, family-oriented teams and free family entertainment and Mediacom with is high-speed service and broad family entertainment offerings are a perfect promotional match."
Mediacom will again provide high-speed cable access for Ekartingnews.com's live coverage of the Xtreme Rock Island Grand Prix powered by Mediacom, September 3-4, as well as high-speed Wi-Fi downtown on race weekend.
Mediacom announced earlier this year that it will spend $1 billion over the next three years to upgrade and expand its network and expand its Wi-Fi footprint, among other initiatives.
"We decided to accelerate our capital spending over the next three years because our company wants to be the engine that drives economic growth and development for businesses and residents in the communities we serve," said Mediacom CEO Rocco Commisso. Mediacom tied the announcement to its 20th anniversary.
Key to the investment is Project Gigabit which will provide 1 Gbps service to 3 million homes across 22 states. It is expect to roll out in Rock Island this year.
Unlike some other 1-Gig providers whose services are limited to selected neighborhoods, relying on federal, state or local taxpayer subsidies, Mediacom will invest its own money to make gigabit speeds available to essentially all of the residences and businesses along its network. And in addition to Project Gigabit, Mediacom?s investment plan goes even further by connecting more homes to its deep-fiber network, expanding access to fiber-based services for businesses, and deploying community Wi-Fi access points throughout high-traffic commercial and public areas.
To find out more about the Rock Island Grand Prix, please visit rockislandgrandprix.com.
The event is hosted each Labor Day weekend by the Downtown Rock Island Arts and Entertainment District. Other sponsors of this year's Xtreme Rock Island Grand Prix powered by Mediacom include O'Reilly Auto Parts, Jumer's Casino and Hotel, Jack's Brake & Alignment, AT&T, MG Tires, Curry's Transportation, Mediacom, Holiday Inn, ekartingnews.com, CBS4, Fox 18, QC-CW TV, The Dispatch and Rock Island Argus newspapers, Briggs & Stratton Motorsports, Courtesy Car City, G&E Credit Union, Margay Racing, McDonald?s restaurants, Schurr Power Racing, Verizon IndyCar Series. Advanced Medical Transport, Modern Woodmen Bank, Modern Woodmen Financial - Joe Schurr, Gett Industries, Johannes Bus Service, Sunbelt Rentals, Rogan Scales and J&J Camper.
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About Mediacom Communications
The Rock Island Grand Prix is hosted by the Downtown Rock Island Arts and Entertainment District which features retail shops, excellent restaurants, live entertainment, dinner theater, art galleries and comedy clubs all within walking distance of the host hotel. Jumer?s Casino & Hotel is just a short drive away. Rock Island is located on the Mississippi River three hours west of Chicago in an area known as the Quad-Cities which straddles the river and the Illinois/Iowa border. It is at the intersection of Interstate highways 74, 88 and 80 and is served by Quad City International Airport in Moline, Ill. ( www.ridistrict.com)